MediaStore-generated subtitles shown in-player.
MediaStore's new modular features, including AI-powered subtitle generation and independent pre-rolls, are transforming content workflows for two major studios.
MediaStore's newly launched modular content management features (including independent audio tracks, subtitles, pre-rolls, and AI-powered subtitle generation) were developed in direct response to real bottlenecks identified with major studio clients, and are already changing how they work — cutting rebrand and localization turnaround from weeks to hours.
Automated Subtitle Generation
A cherry-picked selection of the most powerful AI/ML services built into MediaStore offers multilingual subtitle creation in minutes — enabling fast global marketing decisions. Built for internal review, buyers can assess the market viability of content for any territory before committing to a full localization suite, without relying on external vendors or wasting resources on rejected content. Simply select the original audio track (now available as a component within MediaStore's new modular asset system) to instantly transcribe it, generate a subtitle in the original language, and translate it into multiple target languages.
Additionally, a full localization suite of professionally created subtitles, complete with styling, can be ordered from specialist vendors such as Pixelogic, directly within MediaStore via the Localization Order Management feature. While AI-generated subtitles offer speed and accessibility for internal review decisions, professional localization remains the gold standard for consumer-facing content — offering full styling, language scope, and quality assurance that automated services cannot yet match.
A leading global streaming platform operating across 240 countries and territories has already adopted MediaStore’s subtitle generation to accelerate acquisition decisions — reducing upload-to-approval from days and weeks to minutes and hours.
Flexible Modular Video Components
Conceived to reduce clutter and enhance the flexibility of video management and playout, MediaStore now supports audio tracks, subtitles, and pre-rolls as independent video components within a single video asset. Tracks can be switched directly in the video player, enhancing accessibility options across languages, audio formats, and subtitle types — including SDH (Subtitles for the Deaf and Hard-of-Hearing).
Forced narratives ensure a seamless viewing experience by automatically displaying subtitle tracks when on-screen dialogue switches to a different language, even if subtitles are otherwise disabled in the player. Pre-rolls (video snippets played before the full screener or episodic) can also be used for ads, copyright notices, teaser trailers, or even recaps — assigned and applied flexibly to multiple videos as needed.
Switch between multiple audio tracks within one video screener.
One of the world's most recognized technology companies and streaming platforms recently eliminated a catalog-wide manual re-edit during a global logo rebrand using MediaStore's pre-roll functionality. Previously, idents were stitched directly in each video, which meant every adjustment required a full re-edit across hundreds of titles. By attaching the logo-branded ident as a pre-roll, the file was replaced just once inside the shell asset and automatically updated across their entire catalog, with zero manual work.
By adding features only previously seen in B2C services, such as forced narratives and seamless switching between subtitle and audio tracks, MediaStore significantly improved the platform's end-user experience. Following migration, the streaming platform reported a substantial reduction in support requests, with several users reaching out unprompted to note it was not only a significant improvement on their previous platform, but a better experience than many competitors.
"Working with the world's leading studios means staying ahead of what they actually need — sometimes before they've even articulated it themselves,"
said mediafellows founder Torsten Graf-Oettel.
"We saw the bottlenecks our clients were facing in their day-to-day workflows and knew we had the capability to solve them. These updates have really moved the needle for us — we're now the only platform that can deliver this level of flexibility at scale, and our clients are seeing the impact immediately. We've cut weeks of turnaround down to hours, and that's opening doors to new partnerships we're incredibly proud of."
To find out more about MediaStore or mediafellows' full suite of content management solutions, please contact the team at info@mediafellows.com.
