Palais des Festivals de Cannes
Following the success of the collaboration between mediafellows and RX France to provide a secure video streaming service for OneMIP, RX France chose the team to launch an ambitious ongoing project consisting of new online and on-site screening platforms with marketplace-style functionality across several events including MIPJUNIOR and now MIPDOC. The 25th MIPDOC International Documentary & Factual Co-Production Market runs within the MIPTV Spring International Television Market (17-19 April 2023) in Cannes with one pass covering all.
Each MIP event reaches a vast range of buyers, requiring flexibility and security for the screening platform that offers exclusive access to the newest global content. In response to these needs, mediafellows developed a bespoke solution in time for the MIPJUNIOR market in October of last year. Using a highly adaptive UX design with carefully managed user roles, mediafellows ensured that RX France had full administrative control, enabling buyers to view all content while exhibitors could access only their own uploads. Detailed analytics were available based on the respective user role. The solution allowed for monetized banners, reproduction of respective corporate IDs, links to each company’s line-up, custom metadata fields, and watermarking of sensitive content – for almost 170 exhibitors.
The new screening platform of over 500 titles for MIPDOC takes the platform to the next level with improved functionalities and features derived from insights gleaned during the previous MIPJUNIOR event. These include improved feature availability based on each participant’s role and a solution to seamlessly update any content or user data throughout the event even after it has begun.
Visually, the design has been streamlined and made more compelling, with bright pops of color in actionable buttons and a cleaner, more focused homepage to drive home the quality of the content. Updates to the UX have been geared towards enabling the buyers to quickly find the content they’re looking for and bookmark suitable titles to return to later.
MediaStore’s flexible content structure made it possible to display and organize much more intricate and varied metadata than before, and its sophisticated search-and-discovery capabilities enable the users to easily navigate index and catalog pages. Extended filtering and sort functionality means buyers can filter by almost any parameter – for example, genre, duration, year of production, or available rights management territories.
Both buyers and sellers can access the platform using their existing OneMIP accounts with a single sign-on. An array of new features have been added, including the ability to ‘favorite’ content of particular interest, create playlists, and even add notes to screeners to remind viewers of thoughts they had while watching. All of this information is recorded on a new report, which enables buyers to export data for future reference and share it with colleagues during or after the event. Meanwhile, sellers automatically receive daily reports, now sorted and aggregated more comprehensively for a fast and solid overview.
Polina Axenova, Product Owner at mediafellows, who managed both the MIPJUNIOR and MIPDOC projects:
“For mediafellows, beginning the initial MIPJUNIOR project with RX France was brand new territory for us and a pilot of marketplace-style use of MediaStore.
We are so happy to launch the next phase with the MIPDOC screening library and see the platform refined as our ambitions continue to grow for the next event!”
Aurélien Baujault, Director at OneMIP, added
“This is not a simple project for anyone involved, but the communication between our teams has been excellent and we and our clients love the finished website design and functionality. The team at mediafellows continues to impress us with their enthusiasm in response to the pilot feedback, ingenuity with improvements, and quick response rates– even on the weekends!”
For more information about mediafellows' services, please contact our team at info@mediafellows.com
ABOUT RX AND RX FRANCE
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX France manages a portfolio of world-class, French and international face-to-face, virtual and hybrid events covering 20 industry sectors including MIPIM, MAPIC, Batimat, Pollutec, EquipHotel, SITL, IFTM Top Resa, MIPCOM, MIPTV, FIAC, Paris Photo, Maison&Objet*… and many more. RX France’s events take place in France, China, India, Italy, Mexico, Russia and the United States. RX is passionate about making a positive impact on society and is fully committed to creating and inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com *Organised by Safi, a subsidiary of Reed Expositions and Ateliers d’Art de France
For further information about MIPTV/MIPDOC, please contact Patrick Keegan at patrick@pk-consults.com
